A business unit strategy approach focuses on driving a specific business to full economic potential. This is all about making strategic choices and driving change. The ultimate goal is to create a set of initiatives that serve the market than the competition.

The example of business strategy explains how a software company can best exploit its existing platform to take an industry leadership position and exceed market growth. It covers how to create a robust strategic foundation, making choices on where to play and how to build a competitive advantage, and establish flexible priorities that drive results at the front line for a software company in media.

This example is all applicable for software company's in all segments and other industries.