Evaluation of New Store Opportunities

Retailers constantly need to evaluate how to growth either via further penetration with the existing customer base or new store opportunities i.e. in new geographies and or markets with the analysis of which markets are easy to penetrate (characteristics vs. UPSs).

This document give an understanding on how to assess new stores vs. the current platform.

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Key Points

Key Questions Answered

  • What strong is the current store platform?
  • What are the new store opportunities?