Consumer Survey

A consumer survey is polling consumers to identify their level of satisfaction with an concept or product, and to discover the express and hidden needs and expectations for new or proposed product(s).

This example give you a method in developing a consumer survey for a retail concept/chain answering the question: what is the strength of a current brand proposition and in what directions could it be developed?

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Key Points

Key Questions Answered

  • How is the retail chain positioned?
  • What is the brand awareness?
  • Where is the stronghold - segment and geography?
  • What is the consumers spend of the consumers?
  • What is the retention capability?
  • What are the target consumers?